Rich Logis's MAGA Origins

Only thirty per cent of the American public identifies with the MAGA movement, according to a recent NBC poll, but that coalition remains intensely loyal to Donald Trump in the face of scandals and authoritarian measures. Defections seem rare and come with the risk of reprisal, even from the President himself. Rich Logis is trying to make them less rare with his advocacy organization, Leaving MAGA. The nonprofit’s  website features testimonials from former adherents, and offers advice for how friends and family can reconnect after ruptures over politics. Logis himself had been a true believer: he worked on Trump’s campaign, wrote articles, released a podcast, and called Democrats “the most dangerous group in the history of our Republic, foreign or domestic—more than Islamic supremacists, more than the Nazis.” He didn’t view MAGA as reactionary, but “very progressive and forward facing.” But somewhere along the way, Logis hung up his red hat. “Even today, talking about my past, the feelings are conjured—those feelings of being welcomed and feeling like you’re part of something, and the exhilaration that comes from that,” he tells the New Yorker Radio Hour’s Adam Howard. Logis emphasizes that leaving MAGA is difficult because, as much as it’s a political ideology, it’s also an identity that meets emotional needs. “I think that there’s a lot of trauma within the MAGA base, whether it’s political or economic. . . . I’m not qualified to make any kind of diagnosis. I’m not a therapist or a clinician, but there’s a lot of pain within MAGA. And I think that a better question [instead] of asking ‘What’s wrong with you?’ is ‘What happened to you?’” 

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