The Drivers of Data Governance

Is it really the stick or the carrot that you mentioned that it can be both? Yeah, so I think it's a little bit more industry specific at times. So we are envisioning this to drive from inside out a little bit. It seems that more people are trying to see what's in it for me is not just about the external factor but there's so many other advantages and benefits that we could take advantage of. Absolutely.