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Focus on Target Audience and Space Optimization
They discuss the importance of focusing on a specific target audience when starting a gym and removing cardio equipment to create more space. They also discuss the layout and design of the gym, emphasizing the importance of maximizing space and convenience for members.
Marty Flanagan has been on the podcast before to discuss the Iron24 staff-less gym model and franchising, but this time he is accompanied by his colleague Shannon Fable to discuss the industry and what they believe are the non-negotiables that clients seek in a gym.
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Listen to the best highlights from the podcasts you love and dive into the full episode