#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.
He and Dave discuss
- LinkedIn Ad Creative & Consistent Branding
- Thought Leader Ads & Organic Reach
- Niche Audiences & Custom Content
- Nurture Campaigns
- Expert LinkedIn Ads Tips
Timestamps
- (00:00) - - Intro to Anthony Blatner
- (08:29) - - Focusing on LinkedIn and Future Expansion
- (11:54) - - Effective Social Media Advertising and Organic Content
- (15:18) - - The Overlooked Importance of Creative Content in Advertising
- (17:26) - - Targeting Personas with Top-of-Funnel Ads
- (24:23) - - Creating Unique and Targeted Content: Pros and Cons
- (25:39) - - Lead Generation Strategies for Small Budgets
- (29:52) - - Effective Funnel Strategies for Small Budgets
- (33:21) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
- (38:14) - - Building Long-Term Memory with Consistent Branding in Marketing
- (40:35) - - The Power of Narrow Focus for Audience Growth
- (43:42) - - Content Planning Based on Sales Cycle Length
- (45:31) - - Connecting with Anthony Blatner on LinkedIn
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by Qualified.
AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.
That’s where Qualifed comes in with Piper, their AI SDR agent.
Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?
Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.
The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.
Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.
You can learn more at qualified.com/exit5
