Introduction

Truth bomb 💣 A lot of sellers fail because they fail to follow up.

Your outbound can be on point, but unless it’s absolutely phenomenal, you’re not likely to close many deals with a single email. You’ve got to come back a few times, remind your buyer who you are, and show them exactly why they should execute your CTA.

And guess what—tech can help without scaring prospects away with a robotic tone 🤖

When is outbound a losing game? Is there a golden number of emails you should send? Craig Jordan, Founder and CEO at SaaScend and our guest on the latest episode of Winning the Challenger Sale podcast, says he won’t respond until he’s received four emails, at minimum. And more importantly—the intention and attention behind the email (seen with interesting, well-written, personalized copy) are much more important than whether robots are involved in the development.

Join us as we discuss:

• Utilizing tech to power and personalize your communications (while avoiding complacency and tech stack fatigue)
• How to build a killer tech stack from scratch without overextending resources
• Building mentorship and collaboration into culture for cascading system success