[Greatest Hits] Head of Growth Marketing at Cruise: Alex McNamara - Creating a Marketing Strategy From the Ground Up
How I Grew This
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How to Be a Better Rider
The team is trying to be very not direct direct for the right word but very thoughtful about it. We're trying to think about why are we doing something, what are the results you want to get from it and what do you want to learn from it so you can continue to apply rather than just testing for testing sake. I think without a lot of the tools in place we're doing as we're building it out because we need to bring on the CDPSo that we can then bring on all the other pieces so that we can actually see everything coming together across the riders you know lifecycle. It's really cool.
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