"In The Arena" cover image

E4: Sophia Amoruso on Nasty Gal and Girlboss: Burnout, Backlash, and Rebounding

"In The Arena"

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The Importance of Brand Building

"I was just like so clueless. Like not only was I clueless and tasked with the job I didn't understand or even know I had, I fucking hated it," she said. "The curve or whatever hockey stick of what was required for that job was steeper than my ability to learn in that time" She added: "Even as a founder or chairperson, if the thing is slipping, spending time on marketing and brand is not where you should be"

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