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23min chapter
#38:Reverse Engineering a $5 Castillo in Colombia w/ Lucas, Felipe & Jose
Making Coffee with Lucia Solis
Innovating Coffee: From Idea to Product
This chapter explores the complexities of developing a unique coffee product tailored to specific client preferences, highlighting the importance of collaboration with coffee roasters. The conversation delves into the economic viability and sustainability challenges of producing specialty coffees, alongside the need for continuous innovation. It also emphasizes the value of building relationships within the coffee industry and educating producers to enhance their marketability.
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