Ep. 07: MRP (Maximum Retail Price)
The Seen and the Unseen - hosted by Amit Varma
00:00
The Unseen Effects of MRP
Trihtwiraj Mukherjee teaches marketing at IIM Bangalore. MRP is a price set by the manufacturer of a product above which it may not be sold. The scene effect of a maximum retail price is that consumers are not cheated into paying excessively high prices, he says. Trihtwirj: Even the MRP has unintended consequences and unseen effects.
Transcript
Play full episode
