17min chapter

Invested by Aleph cover image

Adam Fisher, Partner at Bessemer Venture Partners, on What it Takes to be a Great VC, Lessons from Wix and Fiverr, and Why Israel Should Let Go of the “Startup Nation” Narrative

Invested by Aleph

CHAPTER

Investing Insights: Wix and Fiverr's Journey

This chapter explores the early investment experiences in companies like Wix and Fiverr, highlighting their innovative branding strategies and market understanding. The discussion covers the transition challenges faced by Wix, Fiverr's unique pricing evolution, and the dynamic nature of board meetings during growth phases. Additionally, it reflects on the effects of virtual communication during the pandemic, emphasizing the need for personal connections in investment decisions.

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