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1706: The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming by Nir Eyal & Ciara Byrne

Optimal Work Daily - Career, Productivity and Entrepreneurship

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The Psychology Behind Slack's Habit-Forming Success

This chapter explores the psychological principles that drive the success of Slack as a communication tool in workplaces. It discusses the hook model and how Slack facilitates habit-forming behaviors by enhancing user engagement and loyalty.

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