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Bloomberg Businessweek Weekend - January 7th, 2022
Bloomberg Businessweek
The Chicken of the Sea Pop Star, Jessica Simpson
2min Snip
00:00
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This week's cover story is about the entertainer turn business woman that licensed out her name for an array of retail products. It became a one billion dollar business, until it wasn't doing well. She fell into the brand management industry where celebrities often are clients or part of the portfolio of a company that specializes in owning brands.
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