Exchanging Links and Referral Focus

E939: If you've just launched a website and have no backlinks, this episode walks through how to build links the right way - without shortcuts, spam, or jumping into strategies that don't work for new sites.

This episode is based on a real thread from Charles Floate's r/linkbuilding subreddit, where someone asked how to build high-quality backlinks for a brand-new beauty blog with no existing authority. I break down the best answers, add real-world context, and explain what actually matters when you're starting from scratch.

We cover why most people make link building harder than it needs to be, what to focus on first, and how to build trust before worrying about scale.

What you'll learn: - Why foundational backlinks matter for new websites - Which links you should build before guest posting - How social profiles and directories help establish trust - When manual outreach actually makes sense - How community participation leads to natural link opportunities - Why referral traffic matters more than domain metrics - How partnerships and link exchanges can work when done properly - Why press releases are still useful for brand-new sites - How press releases influence search results and brand visibility - Expert quote platforms that work well for early link building - Why quality beats volume every time for new domains - How podcast guesting can be used for link building - Why consistency matters more than doing everything at once

This is especially useful if: - You've launched a new site with no backlinks - You're unsure which link-building tactics to start with - You want to avoid wasting time on low-value links - You're building a real brand, not a disposable site

⭐️ How can I effectively build backlinks for a brand-new website with no existing authority? - https://www.reddit.com/r/linkbuilding/comments/1mew9qs/how_can_i_effectively_build_backlinks_for_a/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Backlink Building 01:02 Exploring Foundational Backlinks 01:44 Engaging with Online Communities 03:27 Leveraging Press Releases 04:59 Expert Advice from Charles Floate 06:44 Social Media and Local Directories 07:26 AI Tools and Podcasting for Backlinks 07:55 Final Tips

The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#linkbuilding #backlinks #searchengineoptimization #digitalmarketing