Don't assume that you're smarter than anybody else. Assume that they are smarter than you, ok? So the biggest mistake i see with young business owners is  they think they're gong to trick people. You're not tricking people. People are fucket stupid. And if they areFucket stupid, they're ging to go aster friends who aren't fucking stupid. Do it the right way, do it consistently, do it for a long period of time, and you're g going to be successful. Any thing t you do is not the short cut. That's something tha people have to understand from day one, right? Right?