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3 Essential (and Against the Grain) Elements of Online Business Success

Energize Your Online Business

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The Problem With Nurturing

Marketers are so invested in the idea of, well, I can't sell to people right when they encounter me. I have to nurture them. And that's exactly the problem with nurturing. That's the problem with having a live launch that doesn't happen for another days, weeks months and after someone first encounters you. You don't have to spend all of these days nurturing them before you sell to them. You can do them at the same time. It doesn't have to be one or the other.

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