Are You a Scientist Who Studies Story? Or a Story Teller Who Uses Science to Enhance His Story Telling?

Kendall Labley is the author of two books on storytelling. He spent six years working at Berkeley's department of energy studying oceanic energy technologies. His research found that information itself was not very persuasive, but how it was delivered to a target audience could be more influential. In his new book he explores ways in which science can help us tell better stories.