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Should DTC Brands Sell to Mass Merchandisers?

Ecommerce Conversations

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Is There a Future for Retail?

You know, like from an e commerce perspective, i think we're pretty in tune on what's going to happen. Yet, i also think that if we did ad major grocery to our strategy, a distributor is the way to go for that because they consolidate everything onto one truck. So, you know, the albersons can order all their squash and potatoes and their beard brand product and have it delivered by the same team. Yes, they'll even, like, set the prices and market it too, right? I mean, like dopinin on how hands off you want to be.

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