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93 - Crypto Payments and the DeFi Mullet | Visa's Cuy Sheffield and Anchorage's Diogo Mónica

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The DeFi Mullet: Merging Crypto with Fintech

This chapter explores the integration of cryptocurrency features into fintech platforms and the resulting impacts on user engagement and revenue growth. Highlighting companies like Square, the conversation emphasizes the evolving regulatory landscape and consumer behavior shifts, with crypto seen as a powerful tool for attracting younger users. The chapter also examines how this integration enhances customer loyalty through innovative rewards systems and governance models, suggesting a transformative future for financial interactions.

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