3min chapter

This Week in Startups cover image

HubSpot CTO Dharmesh Shah on empowering entrepreneurs, HubSpot’s journey, and AI automation | E1781

This Week in Startups

CHAPTER

How to Assess an Idea's Potential

Entrepreneurs start with the probability question, what are the likelihood of me pulling this off? And if that's too low, they never even think about the potential. If you have a 10% chance at a billion dollar outcome, the expected value of that is 10% of a billion dollars, it's worth $100 million. Just putting an idea aside simply because the probability is too low is shortsighted. You should also look at number one, what's the potential and to what degree do you have passion or proximity?"

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