114 - How To Be A Scrappy Marketer With Sheeta Verma
The Marketing Millennials
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How to Make a Trend Fit Your Audience
A trend is something that lasts a little bit and then goes away. Only a few people like Duolingo maybe could be, and to get this trade, you have to be a legit, amazing social media manager to do this. If you don't understand your audience, say your audience does not care about a certain TV show or certain interest that you have...you're just going to track people in that interest that aren't part of your audience. I think the way to keep people falling is you keep a consistent story so people can go back and see your story at the end of the day.
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