How to Make a Trend Fit Your Audience

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A trend is something that lasts a little bit and then goes away. Only a few people like Duolingo maybe could be, and to get this trade, you have to be a legit, amazing social media manager to do this. If you don't understand your audience, say your audience does not care about a certain TV show or certain interest that you have...you're just going to track people in that interest that aren't part of your audience. I think the way to keep people falling is you keep a consistent story so people can go back and see your story at the end of the day.

Sheeta is the marketer you need when you’re ready to scale. Find out why Sheeta works exclusively with startups and the 2 questions she asks all entrepreneurs.

Daniel and Sheeta get into what it’s like to grow up around startups like Tesla and Apple in the Bay area, why you need to know who and where your customers are, and why it’s so much fun being a scrappy marketer.

You’ll also hear Sheeta’s takes on why marketing needs a seat at the product development table, and why marketers should get out of the toxic cycle of jumping on trends.

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