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How Do You Instil That Kind of Cultural Value?
How do they instil that kind of cultural value into the company? Yes, i can give you an example where originally we did it pretty badly, and then we learned from it and made it better. We were building a price saying optimization engine, surprise. But not surprisingly, direction from that category was like, you know what? I think kind of our category is different. And so there our sales was much more round, like, lock, we can make your life easier.