The New Music Business with Ari Herstand cover image

How Sub Pop Records Develops and Funds Artists

The New Music Business with Ari Herstand

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Empowering Artists: Groover and Offstep

This chapter explores Groover, a platform connecting artists with curators, and Offstep, a distribution service that empowers musicians by eliminating fees. It contrasts major label requirements with an indie label's personalized approach to artist development, emphasizing artistic integrity and unique talent.

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