Applying Amazon’s innovation playbook across diverse businesses with Godwin Pavamani
Think Like Amazon
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Amazon Fire TV - The Secret Project at the Time
It was really important to sell the innovation and not the product, says Jeff Bezos. The big innovation was the ability to search content with your voice. There was no other product on the market that could do that. From there, we quickly iterated and connected other parts of Amazon that just made entertainment much simpler.
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