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Why Do we Support Sports Clubs?

The Why Factor

CHAPTER

Exploring the Global Fan Experience of Supporting Sports Clubs

This chapter delves into how sports fans globally interact with their beloved teams, emphasizing the impact of media advancements. It sheds light on the balance between traditional stadium experiences and modern media tools like data analytics and gaming in fostering emotional connections between fans and teams, emphasizing the unwavering dedication fans demonstrate regardless of physical distance.

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