The Moral Domain and the Global Gorillas

John Boyd's work on moral warfare is very powerful and that's the rules of the game. We might be able to learn something about this type of warfare that's happening all around us. Fast transience creates these hodgepodge of different ideas and movements used to confuse the enemy. The idea of actually going out and putting confrontational ideas out, like running a billboard that says something controversial to generate pushback or actually taking the position of the opposition to his books.

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