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Shifting the Conversation with Human First Financial Guidance

AFO|Wealth Management Forward

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Building Trust through Emotional Engagement in Financial Planning

The chapter explores the importance of emotional engagement in the financial industry, emphasizing the role of building trust with clients beyond credibility alone. It discusses a values-based approach utilizing a four-question framework to understand clients' core values, shifting conversations towards their personal priorities. The speakers stress the significance of creating a safe space for deep listening and understanding clients' emotions before providing personalized financial advice.

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