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17: Alex Danco - Innovation Begins with Gifts

Dialectic

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Media Engagement: Audio vs. Video

This chapter examines the differences between audio and video media in terms of engagement and cognitive participation. It highlights how audio facilitates direct engagement with minimal effort, while video requires more cognitive processing through multiple sensory channels. The discussion extends to how various communication mediums affect public perception, particularly through political rhetoric, showcasing the historical impact of these mediums during events like the Nixon-Kennedy debates.

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