How Spotify Is Changing the Way We Work

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Daniel: It's just like all of those brands which are like the most iconic things both owned by LVMH and ones that aren't like Hermes. They are all N of one. If you're going to be around for 400 years, that is by necessity the case. You're not taking from anybody else. And I have to imagine it's hard for you internally and that it takes a decade or two to figure out what it is that makes you special too. Well, thank you so much listeners. We'll see you next time.

We sit down with Spotify CEO Daniel Ek live in Stockholm at Spotify’s amazing HQ studio (check out the video version of this episode — which plays natively on Spotify!). This was an incredibly special and timely conversation: for those who haven’t been paying attention over the past few years, after revolutionizing music Spotify has now ALSO completely transformed our own industry in podcasting. Starting from way behind with ~zero market share in 2018, Spotify has now aggregated the listener market and amazingly surpassed Apple as the world’s largest podcast platform — including close to home with the Acquired audience, where it has 60%+ market share among you all!

We discuss the origins of this “second act” strategy with Daniel, the vision to move from a music company to an audio company, and what’s coming next with Spotify’s entry into Audiobooks. And of course we relive some key moments from the Acquired canon that Daniel was involved in, including his pivotal conversations with Taylor Swift and her team convincing her to come back to streaming following the release of 1984. Tune in!

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