Steffen Hedebrandt - CRO at Dreamdata - How To Map The Customer Journey & Attribute Revenue
The Growth Hub Podcast
How Much Should You Trust Your Attribution Model?
I think your reflection of reality is based on the model you pick, whether it's first touch, last touch, and so forth. We need to understand kind of, okay, where does the demand come from? What are the things that we can do to the customer journey that helps them move towards buying? And what are the actions that actually ends up driving the revenue? So it's not only the salespeople who are driving the revenue here, we need to work together as a team.
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