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Episode 65 - Advertising (have we told you about the patreon?)
The Deprogram
The Practice of Better Informing Buyers
The practice of better informing buyers of what our product or service can do for them is basically as old as you know, time and as old as labor. When we started like building bigger and bigger cities no longer defined what product you would buy from where a little known thing called trends and fashions was basically born. And with trends, it kind of no longer mattered only what you bought bar but also whether said seller pitched the idea of the product to the audience as belonging to said trend. We're still talking about 18th century like 17th century and even before that businesses kept up with them in the constant rebranding and repackaging which that it wasn't called that way back
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