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Where Is Your Business Going?

Freelance to Founder

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How to Pitch a Product to New Clients

Tiny Proof co-founder and former lead page Clay Collins explains how to pitch a product. He says there are two concepts that he likes to work with: the beta growth hack and the Five Ones. One is about finding three people who can offer your service at 70% off, which should be what your cogs are for executing it. The other one is about getting social proof and credibility before you start pitching new clients.

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