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Which Metrics ACTUALLY Matter for B2B Marketers with Ray Rike - Ep 22

The Transaction

CHAPTER

Building a Comprehensive Benchmarking Framework for SaaS Operators

This chapter explores the development of a comprehensive benchmarking framework tailored for SaaS businesses, focusing on key metrics that enhance decision-making throughout the customer journey. The speaker also shares insights from their research collaborations and discusses their two podcasts and a unique event aimed at promoting best practices in the SaaS industry.

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