Mobile Is the Number One Challenge to Drive Adoption

Research from mackenzie and company shows that user first companies stay successful by incorporating the following ingredients. One, analytic leadership, driving design with the same rigor as revenues and cost. Two, no silos, breaking down the walls between different design departments. Three, users, centric design in everyone's responsibility. And four, development is deraced by continuously listening, testing and iterating with end users. Does your business have these ingredients? This definitely seems to be a topic of top of mind.