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20VC: Turning Canned Water into a $700M Media and Health Company, What Makes Truly Great Brands, How Founders Can Build Their Brand From Day 1 Today & How to Create Viral Content with Little to No Budget with Mike Cessario, Founder and CEO @ Liquid Death
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
How Do You Get Your Content Out There?
We dramatically changed our approach to content and moving more from the Netflix approach to the HBO approach meaning Netflix they produce fun in terms of series of stuff like cheap things expensive things. We have all these different celebrities and they come into our weird world and we make this funny weird thing with them that they wouldn't typically bake and then people talk about it and share it because it's interesting Like Tony Hawk for example if we would have just posted a video of Tony Hawk doing a crazy skate trick it would have gotten no engagement on our social but we found a funny way to use him where we take his blood and mix it into ink that we printed limited edition skateboards with and filmed it all
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