The Difficulty of Selling on Amazon

I think generally I would say my character has the last three or four years as being a really challenging time for e-commerce owners. We're kind of entering an era of harder to build large businesses, you can't arbitrage on paid as much. The businesses that do stick around will have to increasingly do it the old fashioned way with something interesting and unique. They'll probably be more durable, but they'll also probably be smaller, especially in the early stages.

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