14min chapter

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277. Darren MacDonald, CEO of Tonal

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CHAPTER

Revolutionizing Home Strength Training

This chapter explores innovative wall-mounted strength training equipment designed for home use, emphasizing its convenience and advanced technology that personalizes user workouts. It discusses the importance of strength training for various demographics, addressing misconceptions and promoting safety for beginners. Additionally, the chapter highlights market strategies for increasing awareness and participation in resistance training, particularly among aging populations.

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