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6min chapter
Web3 Will Change Media Forever | Jarrod Dicker
Empire
The Disruption of Brand Led Media
In 20 ten, brand led media was really about distribution in getting content to the audience wherever they were. And as distribution kind of broke down, the idea of how you ancrued reputation really changed as well. For like, five years, between like 20 10 and 20 15, i'd say, pre trumpera a, no, really looked at the r out before they clicked. So it kind of shifted back. And then i think repute carries us through, like where we are now. Like, i think distribution is still like, the most important thing, but people have gotten very creative around how not to sacrifice like, reputation or quality for distribution.
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