Peter Hense: How first-party data will kill CMPs
Masters of Privacy
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The Evolution of Privacy in the Digital Age
In 2002, the first day privacy was opt out. And eventually we got to the opt in 2009 and then however it became law in different member states. There's been a journey, right, and needs a bit, a little bit like the frog in the boiling water where we come from the opt out. The Spanish DPA came up with its own guidelines, of course, which received us luck in the wrist because they were wrong.
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