#157: The Importance of Being Dirty: Lessons from Mike Rowe
The Tim Ferriss Show
How to Make a Difference in the Advertising Industry
Ford Ford hired me in 2006 and I did a commercial for them for the Super Bowl it's a truck commercial. It took about a year and a half but my basic pitch was the same thing it always is. If you want to shoot quickly and if you want to make your customers the hero of your brand, experiment because I think you can take the same DNA from dirty jobs into an advertising campaign.
"Just because you love something doesn’t mean you can’t suck at it." - Mike Rowe Mike Rowe (@mikeroweworks) is perhaps the best storyteller and pitchman I've ever had on the show. You may know Mike Rowe as the host of Dirty Jobs. Mike Rowe is a TV host, writer, narrator, producer, actor and spokesman. His performing career began in 1984 when he faked his way into the Baltimore Opera to get his union card and meet girls, both of which he accomplished during a performance of Rigoletto. His transition to television occurred in 1990 when — to settle a bet — he auditioned for the QVC Shopping Channel and was promptly hired after talking about a pencil for nearly eight minutes. There, he worked the graveyard shift for three years, until he was ultimately fired for making fun of products and belittling viewers. Why listen to this episode? You will learn: Secrets of the perfect pitch How Mike flew around the world for free (until he got caught) Why to pursue opportunity instead of passion How being different can help you win in business and life The business of Mike Rowe Favorite books, voice-over artists, and much, much more... Enjoy! Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast. This podcast is brought to you by Audible. I have used Audible for years and I love audio books. I have two to recommend: The Graveyard Book by Neil Gaiman Vagabonding by Rolf Potts All you need to do to get your free 30-day Audible trial is go to Audible.com/Tim. Choose one of the above books, or choose between more than 180,000 audio programs. That could be a book, a newspaper, a magazine, or even a class. It's that easy. Go to Audible.com/Tim and get started today. Enjoy! This podcast is also brought to you by MeUndies. Have you ever wanted to be as powerful as a mullet-wearing ninja from the 1980’s, or as sleek as a black panther in the Amazon? Of course you have, and that’s where MeUndies comes in. I’ve spent the last six months wearing underwear from these guys 24/7, and they are the most comfortable and colorful underwear I’ve ever owned. Their materials are 2x softer than cotton, as evaluated using the Kawabata method. Check out MeUndies.com/Tim to see my current faves (some are awesomely ridiculous, like the camo).
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