Navigating the Interplay Between Marketing and Sales During Crucial Times

In this episode of Marketing Spark, Emily Singer, VP and Head of Marketing at Drift, joins Mark Evans to discuss her journey and experiences in marketing leadership.

The conversation covers the evolution of Drift's brand messaging and the complexities of marketing in a rapidly changing business environment.

Emily talks about the importance of the CEO-marketing leader relationship and the collaborative dynamic within Drift's senior management team, particularly during challenging market conditions.

She shares insights on aligning marketing strategies with company goals, the impact of AI in marketing, and the importance of internal communication in driving success.