The Most Important Factor When Selecting an ETF

The big three with Vanguard BlackRock and SSGA have the line share, the market share as people are looking to buy passive products. More and more investors are really looking at expense ratio in the brand when selecting passive vehicles. But that could change as we get into different types of ETFs. Once these puppies are cheap, broad liquid, like is liquid is like a trading over a billion a day,. Look out. These things are going to rule the land for 20, 30 years.

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