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RV181 - Tackling Go-To-Market Bloat | Go To Market Live Episode 17
B2B Revenue Vitals
Exploring the Dynamic Nature of Customer Acquisition Cost Payback Period
Exploring the differences in how public and private companies calculate the customer acquisition cost payback period, focusing on factors like expansion revenue, net new revenue, and costs of customer success and account management. The chapter showcases the adaptability needed to sustain a favorable payback period through examples of companies adjusting costs and headcount.
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