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Pear Pop Challenges - The Next Evolution in Social Marketing
I think Pear Pop Challenges was the first evolution in influencer marketing. One of the most common requests we've gotten from brands is they actually want their own customers to be their advocates. We do stuff with music artists where Post Malone can go. And when he has a new song releasing a lot of long or releasing a new single is you need discovery on TikTok now, right?