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Tobi Lütke on Shopify’s impact on the creator economy, COVID forcing focus, early Internet breakthroughs, evolving as a remote manager & much more | E1184

This Week in Startups

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Sustaining Creators in the New Economy

This chapter explores the '1000 true fans' concept, highlighting how dedicated audiences empower creators to thrive in the evolving creator economy. It discusses the impact of subscription models on platforms like Patreon and YouTube, allowing creators to monetize their work while maintaining artistic independence. Additionally, the conversation reflects on the importance of providing significant value in return for fan support and addresses the shift in business strategies during and after the COVID-19 pandemic.

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