This chapter explores the controversial use of targeted dream incubation by brands to influence consumer behavior. It highlights a case involving a major beer company and discusses the ethical implications of manipulating dreams to create subconscious cravings.
It sounds like fantasy, but the manipulation of dreams is now possible — and it's thanks to a well known video game, Tetris.
So what does Tetris have to do with dreaming, and could companies use this to shape what we see when we sleep?