The Difficulty of Convincing Someone and the Importance of a Superior Agenda

In this chapter, they discuss the difficulty of convincing someone to do something if they notice even a small imperfection. They also reflect on the 2008 and 2000 elections, expressing their disappointment in John McCain and Mitt Romney but considering them preferable to Barack Obama. They then talk about Kim Scott dropping out of the race and discuss his inability to resonate beyond his personal story. They mention the importance of hearing an agenda that is superior to other candidates'. Finally, they speculate on whether Scott might have a spot in a future Republican administration if the Republican candidate wins.