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From Crystal Pepsi to Cool Ranch Doritos: Lessons from David Novak

Masters of Scale

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Leadership Lessons from Setbacks

This chapter examines a leader's journey through failures, particularly the Crystal Pepsi launch, and how these experiences informed their success at Yum! Brands. It highlights the importance of learning from both successes and failures, fostering a culture of innovation, and the impact of effective mentorship on future leaders. Through case studies and anecdotes, the chapter underscores the delicate balance between risk-taking and sustainable growth in corporate environments.

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