How Do We Continue to Be Five Years in Front?

It was always how can this business be memorable? If the mechanics behind it are pretty much perfect, then we have a product that has a very good nich in the market. But i was also aware that there would be a time when the market would catch up to us. There's a lot of things that we just won't budge on. And then there's other areas of the business where we will have poetic license to trial and error. I feel that we've done that extremely well, whilst keeping core pillars consistent all the way through. The deal obvious seals, the deal, wic yo've trade marked. Ye for me, it's like, how do we continue to