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Are You a Video First Platform?
Video seems to be like the dominant way that a lot of these platforms want us to communicate. Like mark zuckerberg recently told his team, focus on video, cus on video. i think it's really important that we don't forget about an so type of content. There'r so many exciting things going on with short, orm quick, moving content which is great. But i don't see a lot of people investing in the longer form content that's really going to help you rank. For me, i created that vidy at once and i'm still benefiting from them to day. So it's really an investment, i think.