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#329 - The Crystal Ball of Commerce: Predicting Trends with Next Big Shop’s Founders

DTC POD: How The Best Brands Are Built

CHAPTER

Journey from Websites to Entrepreneurship in Analytics

The chapter explores the transition from building websites to starting businesses in analytics and predictive analytics, touching on e-commerce ventures and the art of predicting trends. It discusses analyzing sales data to predict trends in e-commerce, focusing on popular trends like online plant sales and shifts in consumer behavior around Black Friday. The hosts emphasize the importance of understanding methodology, challenges with data accuracy, and enhancing models with additional datasets for more accurate estimates.

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